Several of the topics from the YGL-B bio-med book club have come up in the news recently, and in order to continue our discussions on these topics, YGL-B has graciously allowed me to post some updates to the blog. For my first highlight, I wanted to bring up an interesting follow-up to our February meeting on behavioral economics.
According to
this post at Government Executive, Cass Sunstein, a coauthor of “Nudge: Improving Decisions About Health, Wealth and Happiness” has been nominated by President Obama to be this administration’s regulatory chief, and not everybody is happy about that. ‘Nudge’ offers some great suggestions for how agencies can craft their messages, policies, and practices to get the public to ‘do the right thing’. The question is whether this ‘nudging’ is in essence removing our free will to make decisions.
This isn’t anything new. Going back to Uncle Sam wanting YOU for the army, the government has been trying to nudge the American public in numerous ways, but it has not always been the most efficient marketer. The idea of the government becoming more efficient can be scary, especially if you don’t agree with the current policies, and especially if you feel that your ability to choose is being limited.
So what does this mean to a young government leader like yourself? Well, in your career you will probably be put in a position where you can ‘nudge’ your co-workers, colleagues, and stakeholders. And, while you may have the greatest of intentions, your ‘nudge’ may be resented not because of the outcome but because it’s seen as pushing people in a direction they didn’t want to go. What’s an answer to this? Transparency may be a good place to start. At least if people know the how and the why of your actions, they’ll still have a choice to resist the nudge and make the ‘wrong’ decision. Hmm, transparency, now where have I heard that from lately?
*The next meeting of the YGL-B bio-med book club is May 9, where we discuss autism spectrum disorders and the “Curious Incident of the Dog in the Night-Time” by Mark Haddon. I hope you can join us!*